March 30, 2021

Why Pursue a Career in Marketing?

Why Pursue a Career in Marketing?

Choosing a career path can be daunting. You want to know that you’ll be doing something that can challenge you, help you grow, and provide job satisfaction. You want to work not just in a role that your proud of but for a company that inspires you as well. While it is possible to change your career path later in life, doing so might require starting from scratch and taking on new training and educational courses to get your foot in the door. This might not be an issue for some people, but for many, this is something they would like to avoid, so choosing a good career path early on is important. There are many roles you can follow and industries to work in, but if you want a career that can offer you a lot, going into marketing could be the right option for you. 

You may think of marketing and think it will be a boring career, but this isn’t the case. It can be an incredibly fast-paced and exciting sector to work in, which will offer new challenges and a lot of fun each day. If you’re on the fence about pursuing a career in marketing, below are some reasons that might persuade you to follow this path.

Job Security

One of the main things people look for in a career is whether or not it can provide them job security. In an everchanging world, demand for certain products and services might not last, but businesses will always need help with marketing. This is how they connect with their customers and clients, attracting new business and promoting the latest products or services they provide. Without it, sales would drop, and business would struggle. A career in marketing can provide you job security more so than other career options because it is a service that will always be in demand.

Various Roles

Another perk of working in marketing is that there are various roles you can explore during your career. You could work within the digital marketing sector, which focuses on promoting businesses and products via social media, apps, websites, search engines, and email campaigns. Digital marketing has become one of the key ways to advertise in the modern age, as many people search for things online or use these channels daily, which allows for better discoverability. You might even prefer to focus your career on data analytics which helps marketing firms and businesses build their strategies based on consumer activity and trends. If this sounds interesting to you, you can study this online with Emerson College

Alternatively, if you have design talent, you could work in graphic design for marketing, creating the final looks of campaigns for print media, video clips, or webpages.

You Can Work Anywhere in the World

If you have always wanted to live abroad, choosing a career that can offer you this opportunity will be appealing. As marketing is a global industry, it can certainly provide this, and even if you start working for a firm in your home country, there will be plenty of opportunities to move elsewhere in the future. Even if you don’t want to move away from home but still would like to travel for your work, this is something you can expect from certain marketing roles as well. There could be opportunities to attend conferences in other countries or work on events for a client abroad. 

Good Salary

Another determining factor for a lot of people when it comes to choosing a career is a decent salary. Everyone wants to be able to live comfortably, and most marketing roles can offer this. You can expect entry-level roles to have an average salary of around $44,894 per year. As your career progresses, depending on your role, you could be earning up to $176,000 for the highest paying roles or $106,000 for median positions. This kind of money is enough for you to live more than comfortably, so you can have peace of mind about your finances. 

It’s Creative

If you want your job to keep you inspired and allow you to express your creativity, you may have considered jobs within the arts sector or something similar. While these career paths can be exciting, they can also be difficult to find and unstable. This is why marketing could be a good alternative option for you, as although it might come across as very corporate, there are still plenty of opportunities to express your creativity. Marketing firms look for creative people because you need to be able to come up with new, innovative ideas to reach consumers through these campaigns. Equally, although you might work with a lot of corporate companies during your career in marketing, there are also lots of other quirky, independent businesses in retail, hospitality, and the arts and entertainment industries that will need help with their marketing. You will have the opportunity to work with a variety of clients, so rest assured, it will never be a dull day at the office.

Career Progression

As well as knowing you have job security, it’s also important that you have the opportunity to progress in your career and continue your professional and personal growth as a result. As there are so many roles within marketing, career progression is something you can count on. You may need to take further training if you want to specialize in a certain area, but this is true of most jobs. You could even start a marketing agency yourself if owning a business is something you aspire to do. As mentioned previously, some of the top roles in marketing come with excellent salaries, as well as more responsibility, so if you are ambitious and want a job that can help you climb the career ladder, marketing is a great industry to do that in.

A Sense of Pride

It’s important to do something that makes you proud career-wise. This will help you stay motivated, even on the toughest days, and allow you to look back when you retire and be happy about the choice you made regarding your career. If you’re an individual who enjoys seeing their work in action and on display, marketing is ideal for that. When you’re walking along a street, you could see a billboard with a slogan you came up with plastered across, or you might watching TV, and the advert your pitched flashes across the screen. It could be when clients request you because you did such an amazing job previously for them or someone else. All of these things can help you get excited about what you do and feel proud of your achievements as you see your campaigns out in the world. 

It’s a Social Job

If you like to work as part of a team, you will be an ideal candidate for working in marketing. You will need to work closely with your colleagues to create marketing strategies and put them in motion, so there is always a great sense of team spirit within this industry. It can also be a bit competitive, so if you like to be challenged in this way, this will be another perk for you. Working with your team in the office as well as attending conferences, events you’re helping to put on, as well as other networking opportunities are all examples of the ways you can meet new people and have some fun while you work. 

In Demand

Finally, as mentioned earlier, marketing services will always be required by businesses all over the world. This means that there are plenty of job opportunities available because talented marketing assistants and executives are in high demand. Whether a company wants you to be part of their in-house marketing team or a marketing agency is looking for new employees to expand their workforce, it should be easy to find the perfect role for you in this industry. 

What Type of Person Would Suit a Marketing Career?

Marketing can be a great career choice and a lot of fun, but it is also challenging. It takes the right kind of person to succeed in this industry, and potential employers will want to see these skills in candidates. As well as having some kind of training/education, and perhaps some previous experience, they will also be looking for someone positive, can work well under pressure, can use their initiative as well as be an excellent team player. You will need to be good at problem-solving and be diplomatic when dealing with clients. Other qualities that would work in your favor would be ambition, flexibility and the ability to adapt, strong communication skills, and reliability. 

If all of the above sounds appealing to you, and you think you’ve got what it takes to succeed in a marketing career, perhaps this is a path you should pursue. It won’t always be easy, but it’s a career that ticks a lot of boxes when it comes to things like progression and security and much more. Look into enrolling in a marketing course to educate yourself about the industry and look for internships for work experience that will help you secure an entry-level role and launch your marketing career.


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