August 7, 2019

Interactive Trade Booth Design: How To Increase Foot Traffic

Trade shows are one of the highly competitive arenas. Since thousands of exhibitors showcase their products using innovative booth designs and ideas, it becomes challenging to gain foot traffic of interested audience. This is where marketing with creativity and exceptional thought process comes into play! 

Face to face tradeshow events provide you with an excellent opportunity to design an engaging exhibit. Also, it gives your customers a remarkable experience. 

We have jotted down some brand-new ways to design a compelling trade show display that will increase the audience’ foot traffic.  Get ready and inspired!

Eye-Catchy Booth Front

A booth front is the first thing that draws audiences’ attention. Create appropriate and eye-catchy graphics that can gain potential foot traffic over to you. Try to incorporate a small but exciting tagline that can compel a reader to come over. Keep it relatable and not too abstract. 

Interesting taglines are really effective in capturing people’s attention. They also tell what your brand is all about. 

Also, bring some life to your tradeshow booth by using colourful canopy tents. It will not only improve the aesthetic appeal but also give customers a shelter to stand and freely enjoy your products and services. 

An extra tip: your staff should be skillful, professional-looking, and well-groomed as they are representing the brand!

Use Interactive Display Technology

One quick way to generate leads is by incorporating display technologies like touch screen displays, digital signage, tablets, and more! They are one of the perfect ways to engage with customers effortlessly. 

A bonus point: Customers will not only appreciate this but also come up with the digital means by themselves. It will keep them engaged with pre-quiz stuff like interactive videos, demos, surveys, or quiz entries. 

Utilize Empty Wall

Use an empty wall as a feedback segment! This step is going to be a game-changer!

Grab a chance to get people’s appreciation by taking their feedback or comments on a wall. It is a unique way to interact with them, and also encourages the passersby to visit and write their views. You can also use a blackboard or a whiteboard. 

This can be a great steal deal to boost foot traffic. Further, it lets your customers know that their 

Display custom hashtags for customers, which they can use in their posts and searches. By doing so, you’ll get to know what other attendees are sharing. 

Keep It Simple Not Messy

Besides your brand logo, avoid using too many pictures and static images around your booth. Try to include graphics by taking some inspiration from billboards. Keep in mind to use visuals that hit in one or so that the audience takes a quick look. 

There’s a specific place to put up images like your product catalog. However, your tradeshow graphics may not be one of them. Just keep it minimal and understandable!

Good Quality Lightings

Do not forget to put some good quality lights. It makes your tradeshow look more inviting. Further, lightings instantly attract eyeballs and may drag attention to special areas of your booth’s graphics. 

You can particularly use backlighting without any interference of the overall visual appeal. 

Don’t forget to put your company logo! If you have an interesting tagline that truly speaks about your brand, you can add that as well. Are you still in the process of creating a logo for your company? Use this logo maker tool that can help you in creating a professional logo within minutes.

Conclusion

A trade show booth is one of the best opportunities to exhibit your brand’s creativity. So, go beyond the traditional methods, strategies, and start thinking creatively.

Even if you don’t have much to invest, you can still succeed with accurate planning and efforts. The right skills, marketing tactics, well-trained staff, visually appealing booth, etc. are some of the elements you need. And, you are all set to give your audience a memorable experience ever. Good luck!

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